bb.q Global will expand in China with Korean Star Lee Min ho
: Builds a premium brand image and strengthens local marketing

 

bb.q Global plans to grow its business in China by using actor Lee Min-ho, who is very popular there. The company wants to combine “K-food” with a “Korean Wave star” to build a strong premium brand image.

 

 

Lee Min-ho is a famous Korean actor with many hit dramas like Boys Over Flowers, The Heirs, and The Legend of the Blue Sea. He has a large fan base in China. For example, The Heirs reached over 160 million views on Youku, a major Chinese video platform. He is also often chosen as one of the most popular Korean actors in China.

 

 

bb.q Global believes Lee Min-ho’s stylish and trustworthy image matches its goal of promoting “premium K-food” in China. He has worked with the brand before in Korea, including advertisements and product promotions, so he already understands the brand well. With this new partnership, bb.q Global will increase its marketing in China. The company will use ads and promotions with Lee Min-ho to raise brand awareness and attract young customers.

 

 

bb.q Global will mainly use popular Chinese platforms like Xiaohongshu (Rednote), Weibo, Douyin (TikTok), and Dianping to share content and connect with customers. Through this strategy, bb.q Global aims to strengthen its brand and spread the premium K-food experience in China.