Genesis BBQ Group Launches New Menu “BBOOMCHEEKING”

: Sold 400,000 chickens just in a month in Korea

 

 

Genesis BBQ Group launched its new menu item, "BBOOMCHEEKING", on September 25, filled with the rich flavors of four types of cheese. Within just three days of its release, BBOOMCHEEKING surpassed an average of 10,000 weekend orders per day. And within just one month of its launch, cumulative sales surpassed 400,000 chickens.

 

 

BBOOMCHEEKING maintains the crispy texture of the original fried chicken while blending Gouda, Cheddar, Blue, and Parmesan cheeses into a savory seasoning. It is further enriched with yogurt and milk cream powder to create a sweet yet creamy taste. The product name was inspired by the winning entry from the “Collective Devotion Contest” held in August. Genesis BBQ Group also introduced a new side menu, "Bboomcheeking Corn Rib", which combines the sweetness of corn with cheese seasoning, designed to be enjoyed together with the chicken.

 

 

This product holds special significance as it was developed in response to consistent customer requests for new seasoned chicken varieties and embodies the concept of 'chicken created with customer participation'. Thanks to the explosive popularity of BboomCheeKing, bb.q has been featured on some of Korea’s most popular entertainment TV shows, including SBS’s Running Man and JTBC’s Knowing Bros, among many others. Moving forward, Genesis BBQ Group will continue to introduce differentiated products that meet consumer needsand aim to captivate taste buds around the world.

 

 

 

 

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