BBQ Ranks No. 1 in Chicken Franchise Brand Reputation in Korea, May 2025

  According to a big data analysis of consumer perceptions of chicken franchise brands in May 2025, BBQ has ranked first.

  The Korea Corporate Reputation Research Institute analyzed 13,271,338 pieces of big data related to 28 popular chicken franchise brands in Korea, covering the period from April 14 to May 14. The analysis focused on three main indices: participation, communication, and community engagement.

  Koo Chang-hwan, Director of the Korea Corporate Reputation Research Institute, commented, “Based on the brand reputation big data for chicken franchises in May 2025, BBQ ranked No. 1 in consumer reputation. Compared to April, BBQ showed a 10.87% increase in brand consumption, a 5.37% increase in brand communication, and a 3.65% decrease in brand diffusion.”

  Additionally, in link analysis, keywords such as "discount," "participation," and "donation" were prominent. In keyword analysis, terms like "Chicken University," "Golden Olive," and "Companion Committee" stood out.